Microsoft has continued its substantial investments in artificial intelligence by deepening its partnership with OpenAI, the developer behind leading AI models like ChatGPT and the video generation tool Sora.
After successfully integrating ChatGPT for Windows users as part of its AI offerings, Microsoft has now introduced the Sora video generation tool, as announced on its official blog and reported by tech news outlet Engadget.
The new feature, named Bing Video Creator, is now available through Microsoft’s Bing search engine, incorporating OpenAI’s video generation capabilities into Bing’s growing suite of AI-powered tools alongside ChatGPT and others.
The AI-driven video generation field has seen significant advancements recently, with major players like Google unveiling tools such as Veo 3, which can create videos complete with real-time voice narration—a feature that Sora has yet to implement.
In addition to tech giants, numerous independent startups have developed sophisticated AI video tools that increasingly replicate professional filming and cinematic experiences using AI alone.
Microsoft plans to roll out Bing Video Creator gradually to users worldwide over the coming days, strengthening its competitive position in the fast-evolving AI landscape.
