Google Enters the Mixed Reality Market with New Operating System “Android XR”
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Last Thursday, Google unveiled its latest advancements in mixed reality technology, announcing the launch of a new operating system designed for virtual and augmented reality headsets. This marks the company’s entry into a field where Meta and Apple have made significant strides, according to AFP.
Introducing “Android XR”
Google presented “Android XR,” an operating system designed specifically for mixed reality devices, much like “Android” dominates the global smartphone market. In its statement, Google explained:
“Android XR will initially launch on headsets that redefine how you watch videos, work, and explore your surroundings.”
Collaboration with Samsung
The system was developed in partnership with Samsung and will debut on a new device currently known as “Project Moohan,” manufactured by the South Korean company. The device is expected to hit the market next year.
Developer Tools
For now, “Android XR” is available as a preview version for developers interested in creating apps and games leveraging virtual and augmented reality technologies. Google aims to enable headsets to provide a seamless transition between immersive virtual environments and the real world.
AI-Enhanced Applications
Google highlighted various applications for the new system, including:
- Viewing videos or images that fill the entire field of vision.
- Using the camera to display objects with the ability to search online through AI integration.
- Controlling content via the AI-powered assistant “Gemini,” which enables discussions about displayed content or device management.
The company also noted that “Android XR” will support augmented reality glasses, where “Gemini” will offer continuous assistance, providing services like real-time translations or message summaries without the need for a smartphone.
Competing in the Mixed Reality Market
Google faces stiff competition in a market currently dominated by Meta and Apple. Meta offers affordable devices like the “Quest” headsets and “Ray-Ban” glasses, while Apple’s “Vision Pro” headsets are priced at $3,500.
A Comeback After Previous Challenges
Ten years ago, Google launched its “Google Glass” connected glasses, which failed to resonate with consumers, leading the company to discontinue the product.
With the launch of “Android XR,” Google is making a fresh attempt in the mixed reality market, leveraging rapid advancements in artificial intelligence and mixed reality technologies.