Spanish football giant Real Madrid has retained its position as the club with the highest shirt sponsorship income in the world, thanks to a lucrative partnership with Adidas worth €120 million per year. The club also earns an additional €140 million annually through equal sponsorship deals with Emirates Airlines and HP, the global electronics leader.
Manchester City Closes the Gap with Record-Breaking Deal
Manchester City has climbed to second place on the list after signing a historic sponsorship agreement—the largest in the history of the English Premier League—with German sportswear brand Puma. The deal is worth a staggering €1.15 billion over 10 years, translating to €115 million per season.
This groundbreaking contract allowed City to surpass their local rivals Manchester United in the shirt sponsorship revenue rankings. The club now generates €210.5 million annually from shirt sponsorships, broken down as follows:
- €115 million from Puma,
- €74 million from Etihad Airways,
- €21.5 million from crypto platform OKX, whose logo appears on the sleeve.
The new Puma deal marks a significant jump from the previous contract signed in 2019, which was valued at €76 million per year.
Manchester United Slides to Third Despite Strong Branding
Manchester United now sits third, with annual sponsorship income of €200 million, thanks to its deals with Adidas, Snapdragon, and DXC Technology, a global IT and consulting firm.
Top 10 Clubs by Shirt Sponsorship Revenue
| Rank | Club | Annual Revenue | Main Sponsors |
|---|---|---|---|
| 1 | Real Madrid (Spain) | €260 million | Adidas, Emirates, HP |
| 2 | Manchester City (England) | €210.5 million | Puma, Etihad, OKX (crypto platform) |
| 3 | Manchester United (England) | €200 million | Adidas, Snapdragon, DXC |
| 4 | FC Barcelona (Spain) | €183 million | Nike, Spotify, Ambilight |
| 5 | Paris Saint-Germain (France) | €170 million | Nike, Qatar Airways, Snipes |
| 6 | Arsenal (England) | €141.5 million | Adidas, Emirates, Visit Rwanda |
| 7 | Bayern Munich (Germany) | €123 million | Adidas, Deutsche Telekom, Allianz |
| 8 | Liverpool (England) | €102.5 million | Nike, Standard Chartered, Expedia |
| 9 | Borussia Dortmund (Germany) | €99 million | Puma, 1&1, Evonik, KLS (Dutch courier company) |
| 10 | Tottenham Hotspur (England) | €80 million | Nike, EAE (life insurance services) |
